We’ve learned in the previous section that this is how people are using cars in America. Seventy-five percent of people are driving by themselves with just a personal bag.
We have a vehicle that’s energy appropriate to handle carrying a single passenger-it’s called a motorcycle.
But if we compare the usage chart to the purchasing chart, 5 passenger vehicles are almost 98% of the sales market and motorcycles constitute less than 2.5% percent of sales. How could our purchasing be so far off our usage? Why aren’t motorcycles more popular?
Well, I think we all know why. Nobody wants to travel to work in a seventy mph slipstream, having to wear a helmet while getting rained on every time the skies open up. Not to mention that if a car so much as nudges a motorcycle on the freeway, the rider’s life is over. So it’s not a surprise that more people don’t buy motorcycles. But what if there were a single passenger vehicle that had all the energy and convenience advantages of the motorcycle, but didn’t have the shortcomings I just mentioned? What if you could use a new automotive architecture that doesn’t exist in mass produced form right now? What if, rather than a motorcycle, you could use a vehicle that looked like this?